With a bewildering array of content management systems out there it can be hard to choose which one is the best for you, however there is one that stands head and shoulders above the competition.
WordPress Is the Best CMS for SEO
WordPress is the most used CMS on the web, powering 34% of all websites (over 172 million) with its popularity still rising. One of the reasons behind its popularity is because it works so well for SEO as it has all the tools to make your webpage distinctive and easily searchable.
Excellent user experience
There’s no denying it, a WordPress site looks great. Themes and plugins all work smoothly to provide a highly professional website which looks equally great if you use a template or if you decide to add some design elements yourself. Visitors tend to stay longer on attractive well-designed websites which means you’ll hold their attention for longer and decrease your bounce rate.
Rapid page loading
One of the key factors in Google’s ranking system is page speed so it’s important to make sure your page loads quickly to avoid your ranking being affected.
One of the advantages of WordPress is that it has a variety of plugins which help with site speed. ShortPixel Image Optimizer helps you compress your PDFs and images to speed up your site’s loading time and WPOptimize caches your site and clears your database for quicker loading.
Works Across Devices
With 60 percent of the world now owning a smartphone, it’s vital that any CMS works seamlessly across all devices, desktop, mobile and tablet. Google has recognised the importance of this and websites are now ranked lower if they are not mobile friendly. If you use WordPress you have one less thing to worry about the site is already optimised for mobile. There are also various plugins you can use to make your website more mobile responsive such as WPtouchand Any Mobile Theme Switcher.
Fully integrated with social media
When considering what CMS to use it’s important to choose one which is easy to use in conjunction with social media channels. Not only is social media vitally important for marketing your business, having a successful social media campaign will also improve your SEO ranking. Don’t be afraid to add sharing links and social media buttons to your webpages. WordPress makes spreading the word about your business easy with their free plugins such asAddtoAny, Monarch, Social Warfare and Easy Social Share Buttons.
WordPress Makes Managing Metadata a Doddle
Google uses metadata to work out the relevance of your site and rank it accordingly. For example, when you add relevant keywords to your metadata, your website becomes more likely to rank higher for those keywords.
With WordPress plugins such as Yoast SEO allows you to add metadata to all your posts in just minutes, saving you time and boosting your ranking quickly and easily. It also helps you craft content which is readable and useful for humans and search engine alike.
More impactful permalinks
On WordPress, it’s super easy to edit your website’s permalink. Editinga permalinkmeans that you can add your keyword into the URL making your it more attractive and informative as well as boosting your search ranking.
Simplified Image Editing
Images are integral for any website, they break up chunks of text make a page more engaging. They can also be a powerful way to improve the SEO of your website.
With WordPress you can add ‘alt text’ for each image you use which means another opportunity to add your keywords as image descriptions that’ll be picked up by search engines.
WordPress even comes with plugins that you can use to automatically create alt text for your images. You can also compress your images so they don’t slow your page’s load speed down.
Navigating the complex world of content management systems, Google rankings and SEO can be challenging. Give your business the quality website and great ranking it deserves by contacting us for more information on WordPress development. We offer a range of SEO services in London and beyond. Whatever your WordPress design or website needs, Webential has you covered.